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Tuesday, June 5, 2012

The TV Business (As We Know It) is Doomed...

...and it's a good thing for TriCaster users!

'Bottom line, as it has in newspapers, the TV business is going to have to get radically more efficient. It won't disappear--newspapers haven't disappeared--but the fat and happy days will have to end.
As for the other question, "when," the answer may be "now."'


This plays right into our hands. We, as NewTek users, are perfectly positioned to make television programming more efficiently. Plus with new products like the TC 8000 supporting second, third and fourth screens (computer, 'Pads and Phones gets even easier.

The last bastion of traditional TV will be live sports and what better way to produce live sports 'efficiently' is there than a TriCaster? I think if you don't have a TriCaster your lunch is going to be eaten by someone who does. A lot of our customers used to make comfortable livings doing things like weddings, editing together picture slide shows and producing local TV commercials. These businesses are in serious decline and the revenue needs to be replaced somehow.

Over the next few weeks we're going to be adding customer success stories to our web site. If you have a story to share please contact us.

Now get out there and make some TV.

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