Behind the Scenes At the Miss Universe Pagent with the TriCaster

I didn't realize this is such a big event. 

...TriCaster™ is being used to produce and live stream exclusive behind-the-scenes coverage of the 2009 Miss Universe Pageant on Sunday, August 23, beginning at 8:00 pm CST on NBC.com and Miss Universe.com.

Coverage includes the first interview with the newly crowned Miss Universe, the post-event Coronation Ball and interviews with VIPs including Donald Trump, Flo Rida, Heidi Montag (from MTV’s The Hills) and others.

More than 250,000 viewed a live stream of the 2009 Miss Universe Presentation Show (preliminary event) on August 16 without an accompanying broadcast event to drive traffic.  The television audience for the 2009 Miss Universe Pageant is expected to exceed one billion so this live stream could rival the most-viewed live streams of any event to date.

 USA! USA! USA! :)