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Thursday, August 13, 2009

TriCaster does Infiniti Introduction

The TriCaster™ portable live production and virtual set system will be used by High Impact Television to produce and live stream the first ever virtual new car introduction from the legendary Pebble Beach Concours D’elegance®, featuring the Infiniti® 2011 M Sedan. The live webcast will be available on Friday, August 14 at 6:30 p.m. PST (9:30 p.m. EST) at www.hittv.com/EviteMlaunch1.html.

“People will see a cool life-size computer-generated rendering of the new M, using special video mapping technology,” said Tore Dietrich, president, High Impact TV. “Infiniti is the first automobile manufacturer to unveil a vehicle in this way. And we’re excited to use TriCaster because of its versatility to switch a live TV show for the onsite audience, as well as stream it to the Web. We found the portability and flexibility of TriCaster unmatched and it’s a great way for Infiniti to reach people around the world who are interested in seeing this car.”

“When people think of live streaming, they often think of news, sporting and entertainment events, but there is huge potential for marketers who are trying to establish brands and influence potential customers,” said Philip Nelson, senior vice president, NewTek Inc. “This event shows how NewTek TriCaster maximizes the impact of any presentation with the immediacy and vitality of live video that can be seen almost anywhere.”

With TriCaster, anyone can simultaneously produce, live stream, broadcast, project and record a network-style production that can be archived for on-demand viewing. A single operator or small team can produce and stream a live show while switching between as many as six cameras with two DDRs, multi-channel effects and NewTek’s proprietary LiveSet™ virtual sets. In addition to being used by High Impact Television and Infiniti, TriCaster is used by broadcasters, schools, sports organizations and government agencies and others to provide a new level of extended programming and content to their audiences.

TriCasters at Digital Arts

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