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Friday, January 30, 2009

Lightwave Core

NewTek has been running a viral marketing campaign for the last week or so to promote a mysterious new product called Lightwave Core. This looks like the long awaited Lightwave 10 but from the hype may be much more than just a run of the mill update.

The big announcement will be made on Wednesday Feb. 4 at 1:00 PM PST at

Open Letter from Jay Roth, President 3D Division:

Hello Everyone,
Thank you all for being a part of LightWave CORE. We hope that you are enjoying it. As you know, we have been giving some clues as to what this is all about, it is very exciting. I wish that I could tell you more right now, but I can't, not just yet. No, for that you will have to wait until February 4th. I want you to keep your eyes open for a very important email (so please make sure you have signed up below) that will contain the specific whereabouts of the reveal on Monday. Until then...
Jay Roth
The main thread on the subject at the NewTek forums has around 4000 posts at this time so the excitement is building. NewTek marketing may just have it's mojo back. We'll have to see how it goes with the next big announcement that's coming up in mid Feb.

Other coverage:
Sense For The Elements
Digital Arts Online (no relation!)
3D Today
Digital Media Online

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