NBA All-Star Jam

The TriCaster™ high definition/standard definition (HD/SD) portable live production system will be used by the NBA to live stream the 2010 All-Star Jam Session Sprite Slam Dunk Showdown and NBA D-League Dream
Factory on February 12 at www.nba.com. TriCaster will also be used throughout the All-Star Jam Session February 11 to 13 to drive live venue video of all the action taking place in center court to courtside video boards as well as to on-site plasma screens.

“The NBA All-Star Weekend Jam Session is filled with exciting games and contests, including the ever-popular Slam Dunk and Three-Point Shoot-out competitions,” said Shawn H. Smith, vice president of business development and chief marketing officer, NBA Development League. “With NewTek TriCaster, we are able to give fans at home a virtual front row seat, ensuring that they don’t miss a minute of the action.” "The NBA is one of the first sports organizations to capitalize on portable live production and streaming using NewTek TriCaster,” said Philip Nelson, senior vice president, strategic development, NewTek Inc. “This aggressive strategy has placed them at the forefront of the new media revolution.”

The schedule of events to be live streamed from Center Court on www.nba.com is:

Friday, February 12, 2010 8:00 p.m. CT:

Sprite Slam Dunk Showdown featuring Guest Judges LeBron James and Darryl Dawkins

9:15 p.m. CT:

NBA D-League Dream Factory Friday Night