Access to tools is no longer sufficient

Seth Godin:

If you want to get paid for your freelance work then access to tools is no longer sufficient. Everyone you compete with has access to a camera, a keyboard, a guitar. Just because you know how to use a piece of software or a device doesn't mean that there isn't an amateur who's willing to do it for free, or an up and comer who's willing to do it for less. READ THE REST

What he's saying really does apply to the independent videographer, amateurs are eating their lunch in a lot of markets where they used to make a comfortable living. You've got to up your game to the next level.

So putting two and two together: Digital Arts is a testing center for the NewTek Certified Operator tests