NewTek Rendition for Photoshop

I'm not a Photoshop user so I can't really speak with any authority but Rendition looks like it's pretty cool if you are. With Rendition you can do photo realistic renders of 3D objects directly in the Photoshop interface. It's based on the Lightwave3D renderer as you might expect. Over at John Nack's blog at Adobe he talks a little about it.

NewTek's page on Rendition